zondag 10 februari 2008

Visual E-culture

In order to know what is the meaning of Visual E-culture, we need to digg into Culture and Visual Culture first.

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Culture is literally means all the knowledge and values shared by a society. Thus, if someone is grown up in a specific culture for a long time, he/she will inherit and believe in the norms, value and spirit of that culture. By believe in it, that person will act as he was taught to, and interpret thing under that culture influences.

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Visual culture is basically concerned with everything we see, have seen, or may visualize-paintings, sculptures, movies, television, photographs, furniture, utensils, gardens, dance, buildings, artifacts, landscape, toys, advertising, jewellery, apparel, light, graphs, maps, websites, dreams-in short, all aspects of culture that communicate through visual means.

Therefore, visual culture study is a field of study that generally includes some combinations of cultural studies, art history and anthropology, by focusing on aspects of culture that rely on visual images. Among cultural studies theorists working with contemporary culture, this often overlaps with film studies, Psychoanalytic theory and the study of television, although it can also include video game studies, comics, traditional artistic media, advertising, the Internet, and any other medium that has a crucial visual component.

From this, we draw on methodologies from the arts, humanities, sciences, and social sciences. We focus on production and on reception, on intention and on deployment. We consider institutional, economic, political, social, ideological, and market factors. We study the visual as a reflection of culture and as something that has cultural efficacy in its own right, contributing to the production, reproduction, and mutation of culture

In some cases this has meant empirical studies of consumption, rooted in the social sciences; in others, ethnographic participation has informed the study of visual materials.

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The word Visual E-culture wouldnt be able to exist without the contribution of Internet and digital media because of its great influence on the society and each individual development.

Besides, the Internet and digital media have an impact on how artists and culture-makers express themselves, how our cultural heritage is presented and made accessible, how libraries make information accessible to the public, and how the media present the news, public debate and culture. In short, digitalisation affects the entire spectrum of culture production, distribution and presentation. Moreover, it brings with it the promise of cultural renewal. The past five to ten years have shown that the digital domain gives rise to new forms of expression, reflection and exchange.
In addition, digitalisation paves
the way for new interrelationships and cross-fertilisations between the different cultural domains (arts, media, information and cultural heritage), and between culture, education, the sciences, and the (knowledge) economy. And finally, digitalisation stimulates cultural institutions and culture-makers to reassess their work methods and roles.

(Netherlands council for culture)

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Obviously, Visual E-culture is the combination between Visual Culture and the digital technololy (here means the internet the digital media) because they all said "Seeing is believing". But we are not only "seeing", we are no longer merely consumers of culture or cultural artefacts.
We are instead – all of us – producers of our indicative cultural creations that exist for as long as we are experiencing them . This goes beyond what we typically think of as “interactive media.”
Where we once thought that we “interacted” with our various media by effecting some pre-programmed action clicking on a computer screen, or causing tableaux to shift in a museum exhibit when we push a button – we now give way to a new perception. These all-too-common
modes of consuming culture are essentially no different than the television remote

Here and now,we are living in an Visual Culture, studying it and by all means, we are contributing our knowledge and experiences in building and enriching it.

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I was born and raised up in Vietnam, was taugh and live in strong Asian culture which is a lot different comparing with Western culture. At that moment, I am merely consumer of what I have been told or seen as eastern philosophy and religions also play an important role. Culture influences also quite affect on other field of art such as music, movie and photography. The way artist portrait or visionize an image is not as open mind as we normally seen in Western countries.

ThenI came to Holland on 2003 and became a new culture participant. I participate and step by step integrate into the life and culture here. Still keep the Eastern culture influences in me, but living and coping with Western culture made me become more open minded and better adapted to the life here. From there, the way I communicate through visual medium and tools also changed, i know more about art, language and experience variety of visual communcation channels, supported by the technology, media and internet.

China, Russia and American leaders in Vietnamese tradition custom

Lunar new year (Chinese new year) has been celebrate among Asian communities around the world every year.


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