So, it is not only the ‘ signs’ themselves we study but the process in which signs are being used for communication and meaning-making.
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Semantics is the study of meaning. It is a wide subject within the general study of language. An understanding of semantics is essential to the study of language acquisition (how language users acquire a sense of meaning, as speakers and writers, listeners and readers) and of language change (how meanings alter over time). It is important for understanding language in social contexts, as these are likely to affect meaning, and for understanding varieties of English and effects of style. It is thus one of the most fundamental concepts in linguistics. The study of semantics includes the study of how meaning is constructed, interpreted, clarified, obscured, illustrated, simplified negotiated, contradicted and paraphrased.
(http://www.universalteacher.org.uk/lang/semantics.htm)
I personally think semantics play an important role in the invention and develoment of visual communication, especially with sign language because of its combination of visual and linguistic. Through sign language, one with the mute problem can communicate visually with others and the world. I also believe that in the process of creating the sign language and the meaning for each hand-gesture, there had to be a lot of discussion in order to unify one last agreement.And from here, we can call it's the time of semiotics. After the sign language is invented and finnally unified, it obviously became popular everywhere and intepret the same way as how it meant. Sign laguage then is not only for communication between the mute community but also in some other media for normal people to create some kind of special media effect
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